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Βι¶ΉΤΌΕΔ Worldwide Press Releases

19.09.02

Βι¶ΉΤΌΕΔ World sponsors 11th CitΓ© de la RΓ©ussite

Sorbonne University, Paris - 19th & 20th October 2002

For the third consecutive year, Βι¶ΉΤΌΕΔ World, the 24-hour international news and information channel broadcast on cable and satellite, will sponsor the 11th edition of CitΓ© de La RΓ©ussite on the theme of "New Worlds" in La Sorbonne, Paris on Saturday 19th and Sunday 20th October 2002.

The presence of Βι¶ΉΤΌΕΔ World as the only international TV sponsor at CitΓ© de La RΓ©ussite demonstrates the channel is once again a leader in international news. Βι¶ΉΤΌΕΔ World's audience in Europe has increased significantly between 2001 and 2002 as shown in the recent IPSOS study showing that 70% of Europeans, amongst the "upmarket" adult population, are viewing the channel daily. In France, last year's agreement signed with the French Ministry of Education in France made Βι¶ΉΤΌΕΔ World the only channels used as an official English language learning tool in secondary schools throughout France.

CitΓ© de La RΓ©ussite, which traditionally gathers a wide range of people from international politics, economics, culture and art as well as students, offers Βι¶ΉΤΌΕΔ World an opportunity to be in direct contact with its audience. The channel will be represented at this year's event by one of its key journalists who will lead a panel debate on the Middle East on Sunday October 20th, and also through the advertising and broadcast presence at its stand in the university.
Βι¶ΉΤΌΕΔ World will be also able in a unique position to promote its image through the opinion leaders of today and tomorrow in France as well as in Europe.

Βι¶ΉΤΌΕΔ WORLD SPEAKERS : Sunday 20th October at 2.30pm- Grand Amphi
Lyse Doucet, a foreign correspondent for the Βι¶ΉΤΌΕΔ for more than 10 years and specialist in the Middle East will moderate the debate "The Middle East, impossible peace?" next to Shlomo ben-Ami, FranΓ§ois Heibourg, Dominique MoΓ―si, LeΓ―la Shahid.

Commenting on the continuing sponsorship of Cite de la RΓ©ussite event, Carolyn Gibson, Regional Sales Director, Europe for Βι¶ΉΤΌΕΔ World, said: "Βι¶ΉΤΌΕΔ World has an unparalleled reputation for offering news, inspiration and information in 200 countries across the world and France is one of the key markets for us. Our audience of internationally-minded, cosmopolitan decision-makers and opinion-formers makes us the perfect choice of media partner for Cite de la RΓ©ussite and it offers both students and today's world leaders the opportunity for debate and analysis on an important theme."

Notes to Editors:
Βι¶ΉΤΌΕΔ World is the Βι¶ΉΤΌΕΔ's 24-hour, English language, international news and information channel, reaching 222 million homes in 200 countries and territories worldwide (94 million 24-hour homes). Launched in its present format in 1995, Βι¶ΉΤΌΕΔ World is a commercial service, run by Βι¶ΉΤΌΕΔ Worldwide and funded by advertising and subscription. Βι¶ΉΤΌΕΔ World provides news, business and weather 24 hours a day, plus the best of the Βι¶ΉΤΌΕΔ's current affairs, documentary and lifestyle programming.

In France Βι¶ΉΤΌΕΔ World is received around 5.5 million homes homes via cable or satellite.

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