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Βι¶ΉΤΌΕΔ Worldwide Press Releases
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24.07.02
Βι¶ΉΤΌΕΔ
World & Βι¶ΉΤΌΕΔ World Service jointly appoint WARL
The
Βι¶ΉΤΌΕΔ's international broadcasters, Βι¶ΉΤΌΕΔ World and Βι¶ΉΤΌΕΔ World Service
have appointed a creative agency to handle a jointly branded creative
campaign worldwide. London-based WARL will be responsible for the
planning and execution of an international advertising campaign
promoting news output on the television and radio services.
Jane Clancey, Head of Marketing, Βι¶ΉΤΌΕΔ World and Jane Futrell, Head
of International Marketing Communications, Βι¶ΉΤΌΕΔ World Service, said
WARL will develop a campaign promoting the comprehensive 24-hour
news and information services provided by both broadcasters: "We
have two truly global brands with unique reputations and are confident
that WARL will play a significant role in further communicating
the benefits of our output."
Marcus Willox, chief executive of the WARL Group, said: "We
are extremely proud of this appointment and very excited by it.
It is a rare day to be appointed by a brand that touches the lives
of people in over 200 countries, a planning challenge that will
use our considerable experience of international media to the full."
MediaEdge:cia will provide media planning and buying for the campaign,
scheduled for later this year.
Notes to Editors:
This is the third joint advertising campaign undertaken by Βι¶ΉΤΌΕΔ World
and Βι¶ΉΤΌΕΔ World Service, who will form a new Βι¶ΉΤΌΕΔ global news division
shortly. Within the division their identities will remain separate
and their funding streams respected under strict fair trading rules
to ensure no cross-subsidy.
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