28.06.02
Βι¶ΉΤΌΕΔ
World's European audience has grown more than any other general
news channel, says EMS 2002 survey
Βι¶ΉΤΌΕΔ
World, the Βι¶ΉΤΌΕΔ's 24-hour international news and information channel,
today welcomed new evidence of its increasing viewership in Europe
from the European Media and Marketing Survey (EMS) 2002.
The
pan-European survey, which measures daily, weekly and monthly audience
reach amongst the main income earners in the top 20% of households,
showed Βι¶ΉΤΌΕΔ World to have increased on all three measures. Its growth
of 11% in monthly audience reach was greater than for any other
general news channel.
In
addition to the findings from the survey on television channel audiences,
EMS 2002 finds that most international print titles suffered lower
levels of Average Issue Readership (A.I.R) in 2001 than in 2000.
Commenting
on the survey, Jeremy Nye, Head of Research and Planning, Βι¶ΉΤΌΕΔ World,
said: "It is great to see again a steady increase in our European
audience and that we are doing particularly well in relation to
our competitors in the market.
"It
is worth pointing out however, that the latest EMS survey does not
reflect the growth in viewership to international news during the
six months since fieldwork finished (December 2001).
"Nor
do the headline figures fully convey Βι¶ΉΤΌΕΔ World's strength among
the more upscale business targets. In order to plan advertising
campaigns aimed at these groups, and for viewership since January
2002, you need to use the Europe 2002 survey, released on July 4th."
European
Media and Marketing Survey 2002
*Universe of 40 million adults in 16 countries
*Conducted by the company Inter/View, Amsterdam
*Phone survey and self-completion postal survey
Source: EMS 2002.Copyright Inter/View International
Notes
to Editors:
Βι¶ΉΤΌΕΔ World is the Βι¶ΉΤΌΕΔ's 24-hour, English language, international
news and information channel, reaching 220 million homes in 200
countries and territories worldwide (93 million 24-hour homes).
In Europe, Βι¶ΉΤΌΕΔ World is available in 55 million European households
on a 24-hour basis. Launched in its present form in 1995, Βι¶ΉΤΌΕΔ World
is a commercial service, run by Βι¶ΉΤΌΕΔ Worldwide and funded by advertising
and subscription.
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