18.06.02
Βι¶ΉΤΌΕΔ
World now available in Amsterdam
Βι¶ΉΤΌΕΔ
World, the Βι¶ΉΤΌΕΔ's 24-hour international news and information channel,
is delighted to announce the channel's return to the standard cable
package in Amsterdam and surrounding cities.
As
of Monday 10th June, cable operator UPC (Netherlands) has followed
the recommendations of the General Programme Council (APR) and reinstated
Βι¶ΉΤΌΕΔ World, 24 hours per day, in the following cities: Amsterdam
(including Diemen, Oostzaan, Abcoude and Nigtevecht), Weesp and
Ouder Amstel and will be transmitted via channel 56+, frequency
75200.
Gerry
Ritchie, Head of Network Development for Βι¶ΉΤΌΕΔ World, explains: "We
are of course delighted with our come back in Amsterdam, a very
important European city and a vital part of our global distribution
strategy.
"Βι¶ΉΤΌΕΔ
World can now be viewed in over 220 million households worldwide
in more than 200 countries. The channel has always enjoyed a reputation
for bringing award winning programmes and the highest quality journalism
to viewers across the world.
"Now
we can also show viewers in Amsterdam that our reporters are covering
the stories that matter worldwide 24 hours a day."
Philip
Bisschop, distribution representative for Βι¶ΉΤΌΕΔ World in the Netherlands,
adds: "Over the past few years the citizens of Amsterdam and
surrounding cities have missed out not only on Βι¶ΉΤΌΕΔ World's news,
but also on the launch of a number of new programmes on the channel.
"These
are related to growing industries such as IT, communication, business
and finances, and have contributed to the major success of Βι¶ΉΤΌΕΔ World
worldwide. In addition, the continuing focus on news makes our channel
relevant for viewers at any hour of the day anywhere in the world."
Carolyn
Gibson, Regional Sales Director Europe Βι¶ΉΤΌΕΔ World, comments: "We
have been working hard with the support of Dutch advertisers, such
as KLM, and the Amsterdam offices of major agencies such as The
Media Edge and Mindshare.
"This
is exciting news in terms of raising the profile of the channel
in the mind of potential advertisers and clients in Amsterdam."
Notes
to Editors:
Βι¶ΉΤΌΕΔ World is the Βι¶ΉΤΌΕΔ's 24-hour international news and information
channel, available in over 220 million households around the world.
The
channel offers international news and information around the clock
with hourly world, business, sport and weather reports.
World
Business Report brings the latest business, economic share and market
news from all the world's financial capitals. Βι¶ΉΤΌΕΔ World's European
Breakfast service delivers a three-hour early morning news, business
and sport programming schedule reflecting the demands of the European
business community. Βι¶ΉΤΌΕΔ World News, presented by one of the Βι¶ΉΤΌΕΔ's
best known faces George Alagiah, offers European audiences a round
up of the day's global news events at a key time on weekdays with
a blend of high profile interviews and in-depth reports from correspondents
worldwide.
The
regular programmes which complement Βι¶ΉΤΌΕΔ World News bulletins include
Asia Today, Europe Direct, Africa Direct and Australia Direct, together
with the Βι¶ΉΤΌΕΔ's award-winning current affairs shows Panorama and
Correspondent and its flagship financial affairs show The Money
Programme.
The
latest in new media developments continues to be the weekly diet
of Click Online presented by Stephen Cole. The Βι¶ΉΤΌΕΔ's World Affairs
Editor, John Simpson, takes a personal look at stories from around
the globe in Simpson's World every month while the unmissable weekly
flagship entertainment programme, Talking Movies with Tom Brook,
also continues this quarter.
For
armchair travellers the world over, Holiday investigates a fantastic
variety of travel ideas to suit everyone, while every weekday HARDtalk
with Tim Sebastian speaks to newsmakers, politicians and people
who find themselves making the news.
Βι¶ΉΤΌΕΔ
World offers impartial and objective journalism of the highest quality,
drawing on the resources of Βι¶ΉΤΌΕΔ News, the world's largest newsgathering
operation (with over 250 correspondents and 2000 journalists worldwide.
Βι¶ΉΤΌΕΔ World's dedicated 24-hour digital newsroom and studio is located
in the Βι¶ΉΤΌΕΔ Television Centre in London - and is the first all-digital
24 hours newsroom in the world.
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