31.05.02
Galleon
sees business grow with Private Eye
Galleon
has taken over the subscription fulfilment business for the fortnightly
satirical magazine Private Eye, which is currently handled in house.
With
more than 80,000 subscribers, Private Eye is among the top subscription
titles in the UK. Subscriptions account for more than a third of
its circulation.
Private
Eye will be seeking to improve its customer service through Galleon,
having been impressed by Galleon's partnership approach to working
with clients. Private Eye was also attracted by Galleon's database
management capabilities and its electronic subscriptions system,
subscribeONLINE.
Says
Chris Haslum, General Manager: "Subscriptions are crucial to
Private Eye. Many of our readers never subscribe to another magazine
and we clearly want to look after them as efficiently as possible.
Galleon shares our commitment to good customer service and I'm looking
forward to working with them."
Says
Galleon's Managing Director Mandy Thwaites: "We are delighted
to be welcoming another prestigious title into the Galleon family
and one for which subscriptions are such a big part of the business."
In
February, Galleon - wholly owned by Βι¶ΉΤΌΕΔ Worldwide - took over subscription
fulfilment for Hello! magazine.
Notes
to Editors:
Fulfilment house Galleon is wholly owned by Βι¶ΉΤΌΕΔ Worldwide and provides
subscription, distribution, customer support and networking solutions
for delivery of media on behalf of publishers. Clients include Βι¶ΉΤΌΕΔ
Worldwide's magazine and video business, Haymarket Publishing, IDG
Media, and over 20 other publishing and direct to consumer companies.
Βι¶ΉΤΌΕΔ Worldwide, the main commercial arm of the Βι¶ΉΤΌΕΔ, generates income
to support the UK licence fee by marketing products and services
around the world. In 2000/01, Βι¶ΉΤΌΕΔ Worldwide provided cash flow to
the Βι¶ΉΤΌΕΔ of Β£96 million. Its ambition is to quadruple cash
flow to the Βι¶ΉΤΌΕΔ during the current Charter period. Βι¶ΉΤΌΕΔ Worldwide
is financially separate from the rest of the Βι¶ΉΤΌΕΔ and receives no
public funding.
|
