09.05.02
Βι¶ΉΤΌΕΔ
programmes to be presented in high definition in US museums and
schools
In
a new deal with Βι¶ΉΤΌΕΔ Worldwide, CineMuse, the leading hi-definition
production and distribution company in the US, will present a range
of Βι¶ΉΤΌΕΔ landmark programmes to audiences in the U.S. and Canada.
The programmes will be distributed through the CineMuse Network
of hi-def sites located at museums, universities and other cultural
and educational institutions. The collaboration represents the first
agreement by the Βι¶ΉΤΌΕΔ to bring hi-def programmes in science, nature
and history to international audiences in this way.
"The
CineMuse Network has helped to bring outstanding hi-def programmes
to museum and school audiences throughout the U.S. and Canada. This
new collaboration will bring exceptional programmes from Βι¶ΉΤΌΕΔ Worldwide
to audiences who also want to experience the world's highest quality
in visual entertainment," said Ted Geier, president and CEO
of CineMuse.
Among
the first Βι¶ΉΤΌΕΔ programmes to be available to North American museum
and school audiences are the award-winning Walking with Dinosaurs
(a Βι¶ΉΤΌΕΔ/Discovery Channel/TV & BS Asahi/ProSieben co-production),Walking
with Beasts (a Βι¶ΉΤΌΕΔ/Discovery Channel/TV & BS Asahi/ProSieben
co-production) and The Blue Planet (A Βι¶ΉΤΌΕΔ/Discovery Channel co-production).
Other programming includes Ancient Apocalypse, Great Natural Wonders
of the World, Hotel Heliconia; The Life of Birds, The Planets and
Space.
"These
programmes have already had a major impact with television audiences
around the world. We are constantly looking for ways to reach new
audiences and the CineMuse Network deal is an ideal way to start,
giving people an opportunity to experience these landmark programmes
in a dramatic and sophisticated way," said Alix Tidmarsh, director
of IPM Factual, the factual marketing arm of Βι¶ΉΤΌΕΔ Worldwide.
The
programmes were converted to hi-definition from both film and video
masters using a special process developed by Βι¶ΉΤΌΕΔ Resources. The
technique creates visual images that offer superior clarity and
colour.
The
Βι¶ΉΤΌΕΔ Worldwide/CineMuse collaboration begins with a premiere showing
of Hotel Heliconia at the Canadian Museum of Nature. "For adults
and children who want to experience the brilliant colours and fascinating
life forms found in the ocean, or who want to see dinosaurs and
prehistoric mammals up close, these Βι¶ΉΤΌΕΔ programmes are nothing short
of spectacular. The Βι¶ΉΤΌΕΔ Technology creates hi-def programmes that
will absolutely amaze audiences, and CineMuse is thrilled to be
bringing this experience here now," Geier added.
CineMuse
is headquartered at Robert DeNiro's Tribeca Film Center in New York
City. On May 11, 2002, the programmes The Blue Planet (Seas of Life)
and Walking with Beasts will also be shown at the Tribeca Film Festival
presented by American Express. The Βι¶ΉΤΌΕΔ programmes will be available
to cultural institutions that are members of the CineMuse Network
beginning in May.
Notes
to Editors:
Intellectual Property Management (IPM) is the factual marketing
division of Βι¶ΉΤΌΕΔ Worldwide. It was created to develop key Βι¶ΉΤΌΕΔ factual
properties with genuine cross-media potential for development into
global brands and properties. The IPM team works closely with the
other divisions of Βι¶ΉΤΌΕΔ Worldwide and with Βι¶ΉΤΌΕΔ Television.
Βι¶ΉΤΌΕΔ
Worldwide Limited is the main commercial arm, and a wholly owned
subsidiary, of the British Broadcasting Corporation (Βι¶ΉΤΌΕΔ). The company
was formed in 1994 to develop a coordinated approach to the Βι¶ΉΤΌΕΔ's
commercial activities: television, publishing, product licensing,
internet and interactive. Βι¶ΉΤΌΕΔ Worldwide exists to maximize the value
of the Βι¶ΉΤΌΕΔ's programme and publishing assets for the benefit of
the license payer, and re-invest in public service programming.
In 2000/2001 Βι¶ΉΤΌΕΔ Worldwide returned Β£96m to the Βι¶ΉΤΌΕΔ.
CineMuse
is a US leader in hi-def production, distribution, and exhibition.
The CineMuse Library offers the largest catalogue of hi-def originated
programming in the United States. Through an alliance of cultural
and educational institutions being developed by CineMuse, the Pittsburgh
Center for the Arts, and the Canadian Museum of Nature, CineMuse
has established the CineMuse Network, the first e-cinema network
offering a regular series of hi-def programming to audiences in
cities throughout North America. For more information about CineMuse
or the CineMuse Network, call (212) 965-4660 or visit
the web-site at .
The
Βι¶ΉΤΌΕΔ is not responsible for the content of external internet sites.
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