23.05.02
Βι¶ΉΤΌΕΔ
Worldwide's Βι¶ΉΤΌΕΔ Preview - a first in business-to-business broadband
market
Βι¶ΉΤΌΕΔ Worldwide, the Βι¶ΉΤΌΕΔ's main commercial arm, has launched Βι¶ΉΤΌΕΔ Preview,
the first business-to-business broadband application that allows
international programme buyers to view 700 hours of Βι¶ΉΤΌΕΔ programming
streamed directly to their desktop via the Internet. Currently in
action across all European territories, Βι¶ΉΤΌΕΔ Preview will be rolled
out across North America and Asia Pacific regions in 2002/3.
The
system was developed in collaboration between three of the Βι¶ΉΤΌΕΔ's
commercial operations - Βι¶ΉΤΌΕΔ Worldwide, Βι¶ΉΤΌΕΔ Resources and Βι¶ΉΤΌΕΔ Technology.
The system provides increased efficiency to Βι¶ΉΤΌΕΔ Worldwide's customers,
as well as the company itself. Βι¶ΉΤΌΕΔ preview not only allows clients
to view entire programmes but track and "bookmark" specific
scenes for future reference. Βι¶ΉΤΌΕΔ Worldwide in turn can manage customer
feedback more effectively applying this information to enhance sales
and align marketing activities. In addition, Βι¶ΉΤΌΕΔ Preview allows
instant access to relevant programme information such as synopses
and publicity material contained in the on-line product catalogue
at www.bbcworldwidetv.com
Gary
Richards, Technology Director, Βι¶ΉΤΌΕΔ Worldwide said, "Βι¶ΉΤΌΕΔ Preview
is a pioneering and powerful broadband application. It is a credit
to the dedication and talent of several Βι¶ΉΤΌΕΔ departments collaborating
towards a single goal to create a system that establishes Βι¶ΉΤΌΕΔ Worldwide
as a frontrunner in the web service market."
Mark
Young, Managing Director, EMEIA & CEO Βι¶ΉΤΌΕΔ Worldwide Americas
added, " Βι¶ΉΤΌΕΔ Preview will revolutionise and streamline Βι¶ΉΤΌΕΔ
Worldwide's sales teams' approach to business, ensuring we continue
to provide excellent customer satisfaction to our increasing client
base."
Notes
to editors:
Βι¶ΉΤΌΕΔ Worldwide Limited is the main commercial arm, and a wholly owned
subsidiary, of the British Broadcasting Corporation (Βι¶ΉΤΌΕΔ). The company
was formed in 1994 to develop a co-ordinated approach to the Βι¶ΉΤΌΕΔ's
commercial activities: television, publishing, product licensing,
Internet and interactive. Βι¶ΉΤΌΕΔ Worldwide exists to maximise the value
of the Βι¶ΉΤΌΕΔ's programme and publishing assets for the benefit of
the licence payer, and re-invest in public service programming.
Turnover in the last financial year (2000/2001) was Β£587million
and Β£96million in cashflow was returned to the Βι¶ΉΤΌΕΔ.
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