21.03.02
Βι¶ΉΤΌΕΔ
Worldwide launches global Search for English learners
With
the global job market's demand for English speakers now greater
than ever before, Βι¶ΉΤΌΕΔ Worldwide is launching Search - a new contemporary
international English language-learning package - to enable adults
across the world to learn English.
Not
only is English the most widely used language in the world today,
but in many countries, learning English is the vital means to securing
good career prospects, resulting in ever-increasing pressure on
adults to learn to speak English. Recruitment companies estimate
that workers who speak English command salaries 25% to 35% above
their non-English speaking peers. And it's no longer only top executives
who need to learn English. From the office down to the shop floor,
speaking English provides the key to career advancement.*
Featuring
a powerful TV crime thriller, one of the most popular genres amongst
international audiences, Search ranges across TV, publishing and
online content, aimed at giving adults a fun and motivating way
of grasping basic English.
Played
out across an international scenario and incorporating themes of
intrigue and romance, at the heart of the 26 x 15 minute episodes
of Search is the lustrous glow of emeralds smuggled across Latin
America to London, to be sold for huge prices on the international
gem market.
Filmed
in London, New York and Latin America, Search features a range of
British, American and non-native English accents, giving it a truly
international approach to learning English.
Commenting
on Search, Martin Mulloy, Βι¶ΉΤΌΕΔ Worldwide's Business Development &
Marketing Director, ELT & Languages, said: "Adults today
want to learn English for a whole variety of reasons ranging from
travel and leisure to advancing their careers. Search aims to offer
them an innovative and contemporary way of enabling them to master
at least a basic level of English.
"The
course is aimed at busy working adults who will, in most cases,
be learning English in their precious spare time - so materials
that are stimulating and entertaining, as well as effective, are
a must."
Search is available for broadcast transmission or publishing across
the globe. There is also a dedicated website for syndication with
licensees, as well as a range of publishing products.
*Business
Week, August 2001
Note
to editors:
Search - components:
Television & Video: 26x15 minutes Search programmes
Audio: 2x72 minutes Audio Cassette/Audio CD
1 Novel and Novel Audio Cassette/Audio CD
Publishing: 1 Coursebook (26 units)
1 Video Book
1 Grammar Book
Online: Search website
Βι¶ΉΤΌΕΔ
Worldwide Learning forms part of Global Marketing and Brand Development
(GMBD), the marketing division of Βι¶ΉΤΌΕΔ Worldwide. GMBD was created
to develop key Βι¶ΉΤΌΕΔ properties with genuine cross-media potential
for development into global brands across Children's, Music and
Learning. GMBD works closely with the other divisions of Βι¶ΉΤΌΕΔ Worldwide
and with Βι¶ΉΤΌΕΔ Television. Βι¶ΉΤΌΕΔ Worldwide Learning comprises three
business groups: Children's Learning, Lifelong Learning and English
Language Teaching (ELT) and Languages. Digital media, and especially
the Internet, is revolutionising learning, giving people of all
ages the opportunity to learn whatever they wish from learning providers
anywhere in the world. Βι¶ΉΤΌΕΔ Worldwide Learning will be at the heart
of this revolution, a gateway to and provider of learning opportunities
that can be consumed through all media at school, home and work.
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