Βι¶ΉΤΌΕΔ

Βι¶ΉΤΌΕΔ Worldwide Press Releases

Βι¶ΉΤΌΕΔ Worldwide and KOCH Entertainment LLC, the leading independent music company in North America, have entered into a long-term agreement to increase distribution and marketing of the Βι¶ΉΤΌΕΔ's growing portfolio of children's music properties in the US and Canada.

Working together, the organisations will market existing Βι¶ΉΤΌΕΔ Children's records, such as Bob the Builder (a huge UK hit for Βι¶ΉΤΌΕΔ Worldwide) throughout the US and Canada, and develop new opportunities based on major Βι¶ΉΤΌΕΔ brands to create a broad children's music portfolio.

"Koch is a great partner for us to develop our dynamic Βι¶ΉΤΌΕΔ Children's records business in the US and Canadian markets, said Rupert Gavin, Chief Executive Βι¶ΉΤΌΕΔ Worldwide. "This relationship will allow us to build on the great success we have enjoyed to date with our children's properties around the globe and to maximise our overall cross-media activities on our children's brands."

Graham Samuels, Marketing Director Βι¶ΉΤΌΕΔ Music added, "combining the Βι¶ΉΤΌΕΔ music brands with the marketing and distribution skills of Koch in these very important markets will enable us to develop further our children's brand portfolio, increasing its profile and longevity around the world. This new partnership will complement the relationship we enjoy with Universal Music International in the rest of the world."

Bob Frank, president Koch Entertainment added: "joining forces with the Βι¶ΉΤΌΕΔ is very exciting for us. We've developed extensive marketing plans to help further the success in the US and Canada Bob the Builder has already generated overseas. And look forward to working with the Βι¶ΉΤΌΕΔ to market music from other Βι¶ΉΤΌΕΔ children's series within the next year."

Βι¶ΉΤΌΕΔ Music will continue to build on its success in the UK with its own label. Bob the Builder's Brits-nominated Mambo No. 5 was the best for 2001, with chart-topping success for the single and album. In Australia he also had a top charting single and album.

Note to editors
Βι¶ΉΤΌΕΔ Worldwide is the main commercial arm of the British Broadcasting Corporation (Βι¶ΉΤΌΕΔ). It was formed in 1994 to develop a co-ordinated approach to the Βι¶ΉΤΌΕΔ's commercial activities and to ensure the Βι¶ΉΤΌΕΔ continues to develop as a leading player in the world media market.

Βι¶ΉΤΌΕΔ Music forms part of Βι¶ΉΤΌΕΔ Worldwide's Global Marketing and Brand Development (GMBD) Division. GMBD was created to develop key Βι¶ΉΤΌΕΔ properties with genuine cross media as global brands across, Children's, Music and Learning. GMBD works closely with the other divisions of Βι¶ΉΤΌΕΔ Worldwide and Βι¶ΉΤΌΕΔ Television.

KOCH Entertainment is the American artist and repertoire arm of KOCH International, one of the largest independent music companies in the world and has the largest current market share of any independently distributed independent record label in the U.S.A. KOCH Entertainment, based in New York, operates its own record labels including KOCH Records, In The Paint (urban), Audium (country), and KOCH Classics/Jazz and has interests in other leading independent record companies.

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