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29 October 2014
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Βι¶ΉΤΌΕΔ Worldwide Press Releases



06.03.02

Βι¶ΉΤΌΕΔ Worldwide takes to the skies with American Airlines

Βι¶ΉΤΌΕΔ Worldwide's In-flight sales team has concluded a major new deal with American Airlines at the corporation's annual programmes sales market Βι¶ΉΤΌΕΔ Showcase.


The airline has renewed its contract for an in-flight, Βι¶ΉΤΌΕΔ-branded channel on its transatlantic routes. Hosted by Karen Mullally and themed around core titles on a monthly basis, the two-hour channel features more than 48 hours of programming per year. The schedule includes S Club 7, Captain Pugwash, Hot Wax, Ainsley's Gourmet Express, JK Rowling - The Muggle behind the Magic, The Blue Planet, Back to the Floor and Absolutely Fabulous.


American Airlines and Βι¶ΉΤΌΕΔ Worldwide will work together to highlight the channel through a series of promotional activities including competitions and marketing campaigns.


Βι¶ΉΤΌΕΔ Showcase attracted buyers from more than 30 UK and overseas airlines including Virgin Atlantic, which secured 18 hours of programming including, The Office, Clocking Off, Tweenies, Teletubbies, How to Build a Human and Linda Green.


Also represented were UK Merchant Ships, which negotiated a package of programming that included Ray Mears' Extreme Survival, Big Knights, Linda Green, Coupling and Judge John Deed.


"Our airline sales business has been consistently strong", said Julia Lewis, Βι¶ΉΤΌΕΔ Worldwide's Sales and Marketing Manager, In-flight Entertainment. "It was very encouraging to see so many of the world's in-flight buyers at this year's market, most of which were keen to secure some of our most popular contemporary comedies, powerful dramas, children's and family programming."



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