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24 September 2014
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Βι¶ΉΤΌΕΔ Worldwide Press Releases



11.02.02

Βι¶ΉΤΌΕΔ Multimedia launches spanking new website



Βι¶ΉΤΌΕΔ Multimedia, Βι¶ΉΤΌΕΔ Worldwide's commercial console games and CD-ROM publishing business, has launched a new website. Simply pointing a web browser, such as Internet Explorer or Netscape, at: http://www.bbcmultimedia.com delivers all the latest news, views and information about the company's products.


The site is organised on a 'Zone' basis, to enable users to find the information they want simply and easily. The Zones are: Kids (both Big and Small), Youth, Family, and Gaming. Each Zone offers information and a list of FAQs (Frequently Asked Questions) for the products. The site will also recommend other titles that users may enjoy, related to each product they're interested in.


Additionally, extensive product support information is included on the site for any users who are running into difficulties - and a searchable database of all titles, with information, cover shots and screen shots is available.


Shamsul Rosunally, Head of Creative Design at Βι¶ΉΤΌΕΔ Multimedia, commented: "The new site is excellent, both as a resource for customers and partners, and as a source of up to date information. We consciously aimed for a site that offered the ability to purchase titles, add value to the experience of those titles customers already own, and provide a facility to download updates to existing products.


"We also wanted to create a sense of community by offering cheats, tips, and information. What's more, the site is a great way of finding out all the latest news, which will be uploaded to the site as well as product information," he continued.


The site has been built by New Media Agency, Lost Boys, in close collaboration with Βι¶ΉΤΌΕΔ Multimedia. Steve Griffiths, Marketing & Sales Director, commented: "Our goal was twofold - to support users who purchase Βι¶ΉΤΌΕΔ Multimedia products and therefore reduce customer support costs, and secondly to provide marketing to support customer acquisition and cross-sell products."


Griffiths continued: "A key challenge in the development of the site has been to reflect the very diverse nature of the audiences who purchase Βι¶ΉΤΌΕΔ products, whilst also integrating with specific marketing activities around new product launches. We feel that the recent launch of the Βι¶ΉΤΌΕΔ Robot Wars section has demonstrated that this has been achieved.


"The site is supported by a content management system to ensure that content can be updated quickly by Βι¶ΉΤΌΕΔ Multimedia and that, in time, a personalised experience can be delivered to users - we will next be working on creating personalised journeys for customers and thus maximising revenue per user," he concluded.


Naturally, users can register with the site for information updates about new products or additional services Βι¶ΉΤΌΕΔ Multimedia offers. A comprehensive Links section allows simple navigation to official websites for everything from Robot Wars and Bob the Builder to Walking With Beasts. There's a useful feedback section too, so users can email the site to tell Βι¶ΉΤΌΕΔ Multimedia what they like and what they would like to see more of in the coming months.


Cheats, hints and tips are also set to appear on the site, so if users are having difficulty completing a game, a helping hand is ready to assist progressing with a title.


However, this is not just an information website. Users can also buy any of the products they like the look of through the Βι¶ΉΤΌΕΔ Shop (http://www.bbcshop.com).


Βι¶ΉΤΌΕΔ Multimedia: Background information:
Βι¶ΉΤΌΕΔ Multimedia, part of Βι¶ΉΤΌΕΔ Worldwide, creates interactive products with an emphasis on fun, learning, creativity and the quality the Βι¶ΉΤΌΕΔ is renowned for. Βι¶ΉΤΌΕΔ Multimedia produces entertainment, children's and reference CD-ROMs, PlayStation and Game Boy titles for the whole family. You can find out more about its catalogue of titles on the Βι¶ΉΤΌΕΔ Multimedia website - http://www.bbcmultimedia.com - visitors can also buy titles from the range at this website.


Βι¶ΉΤΌΕΔ Worldwide, the commercial arm of the Βι¶ΉΤΌΕΔ, generates income to support the UK licence fee by marketing programme-related products and services around the world. It is self-funding and exists to provide supplementary funding for the Βι¶ΉΤΌΕΔ's public services. In 2000/01, Βι¶ΉΤΌΕΔ Worldwide provided cashflow to the Βι¶ΉΤΌΕΔ of Β£96 million. Its ambition is to quadruple cashflow to the Βι¶ΉΤΌΕΔ during the current Charter period. Βι¶ΉΤΌΕΔ Worldwide is financially separate from the rest of the Βι¶ΉΤΌΕΔ and receives no public funding.


Lost Boys: Background information:
Founded in 1993, Lost Boys offers digital marketing services and product development and is based in 27 countries throughout Europe and the US. It helps its clients manage businesses and brands through digital channels to create long lasting and valuable customer relationships and create sustainable business for themselves. Lost Boys, the creators of the first Dutch based Big Brother interactive concept (working together with Endemol) now manage relationships with clients such as Audi, VW, Orange, Heineken, Shell, Siemens, and NTT DoCoMo. A recent merger with IconMediaLab has strengthened that client position further.



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