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20.02.02
Βι¶ΉΤΌΕΔ
PRIME signs first broadband deal with Sweden's B2 Bredband
Βι¶ΉΤΌΕΔ
PRIME, the Βι¶ΉΤΌΕΔ's international entertainment television channel,
has signed its first broadband agreement.
The
deal sees Βι¶ΉΤΌΕΔ PRIME streamed 24 hours a day on the closed circuit
broadband network offered by B2 Bredband, the Swedish broadband
company. As of today, Βι¶ΉΤΌΕΔ PRIME is available to the 70,000 subscribers
connected to B2 Bredband's network through their PC.
Charlotte
Repholtz, Head of Sales and Distribution, Channels, Βι¶ΉΤΌΕΔ Worldwide,
says of the deal, "We are delighted with this new agreement
with B2 Bredband, which is the first of its kind for Βι¶ΉΤΌΕΔ PRIME.
It opens the door to a new way of distributing TV channels in this
fast moving and very exciting media world - a world where the TV
and the PC seem to be getting closer and closer to real integration."
Simon
Gate, Head of Content, B2 Bredband says, "We are proud and
happy to reach an agreement with Βι¶ΉΤΌΕΔ PRIME as we launch TV via true
broadband. Without many of the limitations of cable modems and ADSL,
the B2 Bredband network makes distribution of TV in real-time via
broadband a real and viable option. The Βι¶ΉΤΌΕΔ needs no further introduction
as a first class news and entertainment provider, but through Βι¶ΉΤΌΕΔ
Worldwide they're also an entrepreneurial and pragmatic organisation,
exploring new platforms and distribution channels. As such, it is
only natural for B2 Bredband to want to work with them as we expand
the range of video services via broadband that we offer."
Notes
to Editors
Βι¶ΉΤΌΕΔ PRIME shows the best and latest of the Βι¶ΉΤΌΕΔ's award-winning entertainment
programmes including Parkinson, EastEnders, The Weakest Link and
TOTP, and broadcasts to over 10.2 million subscribers in Europe,
Africa and the Middle East. The channel is wholly owned by the Βι¶ΉΤΌΕΔ's
main commercial arm, Βι¶ΉΤΌΕΔ Worldwide.
Covering
40 cities, B2 Bredband is Sweden's largest supplier of true broadband,
with 220,000 connected households, more than 70,000 subscribers
and still growing. B2 Bredband's consumer offering Bredband Hemma
was awarded Best Broadband Service in Sweden in a reader poll in
InternetWorld magazine in December 2001. The company was founded
in 1998 and has 170 employees. Its largest shareholders are NTL,
Investor, The Carlyle Group, Continuum Group and Access Industries.
Further information is available on www.bredband.com.
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