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11.01.02
The Weakest Link is a ratings hit in India
The Βι¶ΉΤΌΕΔ's format of The Weakest Link maintains its position as the
industry's top TV format with the announcement that it has become
the eleventh most popular programme in India after its first screening
on Star Plus.
The
Weakest Link, or Kamzor Kadii Kaun achieved a 21% audience share
after the first show on 25th December. Acerbic anchor Neena Gupta's
harsh words and style proved a hit. India is now one of 75 countries
to have licensed The Weakest Link.
Colin
Jarvis, Director of Programming and Operations, Βι¶ΉΤΌΕΔ Worldwide said,
"The Weakest Link is set to become a great hit in India as
it is around the world. Whilst other formats wane, The Weakest Link
shows no sign of abating in popularity in all territories."
Peter
Mukerjea, CEO STAR India added, "The Weakest Link has demonstrated
its success already to a global audience and, given the audience
dynamics in India, we expect to see continued ratings not unlike
the figures from the first episode."
Kamzor
Kadii Kaun offers top prize money of 2.5 million rupees, or nearly
Β£40,000. Presenter Neena Gupta is no weakest link herself
- she is an award winning actress and director who holds a degree
in classical music.
Notes
to editors
STAR, a wholly-owned subsidiary of News Corporation, is Asia's leading
multi-platform content and service provider. STAR's 30 distributed
services in eight languages reach more than 300 million viewers
across 53 Asian countries. STAR television channels include STAR
Chinese Channel, Phoenix Chinese Channel, STAR Plus, STAR World,
Channel [V], ESPN, STAR Sports, STAR Movies, STAR Gold, Phoenix
Movies Channel, VIVA Cinema, STAR News, Phoenix InfoNews Channel,
in addition to distributed channels National Geographic Channel,
Vijay, Fox News and Sky News. STAR has invested in cable systems
in India and Taiwan, and internet portals and services companies
including indya.com. STAR has also made a foray into the radio business
with the launch of India's first 24-hour private FM station, Radio
City in Bangalore.
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