ΒιΆΉΤΌΕΔ

This Saturday, ΒιΆΉΤΌΕΔ World News broadcasts the final programme of the World Challenge 10 series, announcing The Only Way is Up the Alternative Indigenous Development Foundation Inc.'s (AIDFI) Ram Pump Project as the winner. Based in the Philippines the initiative uses the power of a river's flow to literally push water uphill without any other energy source.

The hydraulic ram pump has been around for a couple of centuries but has failed to date to realise its potential. AIDFI is determined to see it come into its own and has devised a way of using the pump which has proved a boon for poor villagers living in mountainous regions. The ram pump can save both hours of back breaking work carrying water uphill and cash where expensive water pumps are replaced. AIDFI has introduced the pump to over 170 villages and has plans to spread the benefits far and wide among poor communities.

Now in its sixth year, World Challenge is more popular than ever with more than 167,000 people around the world voting online for their favourite finalist – up 40,000 on last year's votes. This year 800 nominations were received from over 70 countries from which the final 12 projects featured in World Challenge 2010 were selected. The final programme airs on ΒιΆΉΤΌΕΔ World News this weekend, showcasing the presentation ceremony hosted by the ΒιΆΉΤΌΕΔ's award-winning presenter Zeinab Badawi. The Only Way is Up Project will receive a US$20,000 prize grant from Shell . Details will also appear in Newsweek magazine.

Two runner-up projects will each be awarded US$10,000 by Shell. Β The first runner-up is Pass It On , a Peruvian initiative from Sierra Productiva a federation of small –scale subsistence farmers teaching organic techniques to dramatically improve production from both livestock and crops. Second runner-up is A Class Apart , a project from Guatemala with the aim of building a school from recycled waste such as car tyres and bottles.

Paul Gibbs, Head of Programmes, ΒιΆΉΤΌΕΔ World News says: β€œThe World Challenge competition is a deserved favourite with ΒιΆΉΤΌΕΔ World News viewers. The competition continues to highlight these fantastic projects and raise awareness globally in the field of sustainable development.”

Rhona Murphy, Publisher and Managing Director, Newsweek International says: β€œWorld Challenge underlines inte rnational support for individuals and groups showing an entrepreneurial approach to environmental and community-driven projects.Μύ We hope that through World Challenge, more people will be inspired to put similar ideas into action.”

Malcolm Brinded, Execut ive Director of the Upstream International Business, Shell said: "Access to energy is critical to driving development and improving people's quality of life.Μύ This year's winner of World Challenge, a hydraulic pump delivering water to remote villages, could not be a clearer demonstration of that.Μύ At Shell, we are committed to using new technology to deliver a lower carbon energy future, and it's exciting to see that same ambition in action in the World Challenge competition."

World Challenge is a global competition rewarding grass roots projects that give something back to their communities. It is run by ΒιΆΉΤΌΕΔ World News, the ΒιΆΉΤΌΕΔ's international news channel, and Newsweek, the weekly global current affairs magazine, in association with Shell. This year's series included a special programme, World Challenge: Down To Business , which saw sustainable business advisor Leo Johnson visit two previous finalists to give them business advice to help raise global awareness of their projects.

Notes to editors

The World Challenge 10 Final will broadcast at the following times (GMT):

Saturday 4th December: 02:30Β and 08:30Β 

Sunday 5th DecemberΒ : 14:30Β and 21:30Β 

For further information and images please contact:

Kim Creed

Tel: +44 (0)208 433 2424

E-mail: kim.creed@bbc.com

About ΒιΆΉΤΌΕΔ World News

The ΒιΆΉΤΌΕΔ attracts a global audience of 241 million people to its international news services including ΒιΆΉΤΌΕΔ World Service and the ΒιΆΉΤΌΕΔ World News television channel.

ΒιΆΉΤΌΕΔ World News, the ΒιΆΉΤΌΕΔ's commercially funded international 24-hour news and informationΒ channel, is owned and operated by ΒιΆΉΤΌΕΔ World News Ltd, a member of the ΒιΆΉΤΌΕΔ's commercial group of companies.Μύ ΒιΆΉΤΌΕΔ World News is available in more than 200 countries and territories worldwide, and reaches 306Β million households and more than 1.8 million hotel rooms.ΜύΒ The channel's content isΒ also availableΒ on 87 cruise ships, 40 airlines, 39Β mobile phone networks and a number of major online platforms including .Μύ For further information on how to receive ΒιΆΉΤΌΕΔ World News, download schedules or find out more about the channel, visit .Μύ

About Newsweek

Founded in 1933, Newsweek provides comprehensive coverage of national and international affairs, business, science, technology, and the arts.Μύ Headquartered in New York , Newsweek has bureaus located in the U.S. and around the globe. In addition to its U.S . edition, Newsweek publishes three English-language editions overseas and is the only news magazine with six weekly local-language editionsβ€”in Japanese, Korean, Spanish, Polish, Turkish and its latest addition in Pakistan .Μύ The magazine appears in more than 170 countries.