ΒιΆΉΤΌΕΔ

Kenya Tourist Board (KTB) has embarked on a major advertising campaign that will see it placing TV spots on ΒιΆΉΤΌΕΔ World News around the globe, alongside activity on ΒιΆΉΤΌΕΔ.com.

KTB, which is advertising on ΒιΆΉΤΌΕΔ World News for the first time, is running a 60” spot throughout the day on the channel, leading through to June 2010.Β  The ads will appear on the European, African, Asian, South Asian, and Americas feeds, giving the campaign global coverage.

KTB is also advertising on ΒιΆΉΤΌΕΔ.com, running its online banner creative executions alongside a 15” pre-roll video.Β  The European Union-funded commercials feature KTB’s new β€œJambo” slogan (β€œhello” in Swahili).

Sean O’Hara, Regional Director at ΒιΆΉΤΌΕΔ Worldwide, says: β€œTo welcome KTB to ΒιΆΉΤΌΕΔ World News as a first time advertiser is tremendously exciting for us.Β  It is a major campaign across the day on the channel and running on each of our major global feeds, so a real vindication of our offering to clients looking for a worldwide audience.”

Murithi Ndegwa, Managing Director at Kenya Tourism, adds: β€œWe wanted a global campaign that would reach a first class audience and offer us the reach to place Kenya into our key source markets across the world.Β  ΒιΆΉΤΌΕΔ World News is the perfect place for our brand and we’re confident the campaign will be a great success.”