Wednesday 24 Sep 2014
ΒιΆΉΤΌΕΔ World News has boosted its audience in India by over 20%, after signing a major new deal with Sun Direct that takes the channelβs overall India distribution to around 22 million.
The new arrangement, which begins this month, will see the ΒιΆΉΤΌΕΔβs international, commercially-funded channel placed on the Basic pack on Sun Directβs platform.Β This will mean the channel is now available to the entire spectrum of Sun Direct viewers, which numbers close to 5 million households across the country.
The deal comes hot on the heels of new programming on the channel dedicated to viewers in South Asia.Β The Hub with Nik Gowing is among a number of new programmes on ΒιΆΉΤΌΕΔ World News, launched at the beginning of February.Β The show, which is broadcast Monday to Friday 16.00-17.30 GMT, will take a look at international news from a South Asian perspective.
Colin Lawrence, Commercial Director of ΒιΆΉΤΌΕΔ World News, says βThis is a great start to 2010 for us in what is a hugely important market.Β The fact that an extra 5 million households in India can now watch us directly is very significant, and weβre delighted that Sun Direct, Indiaβs youngest and number 2 DTH Company, has taken us onto its platform.Β Our new schedule also gives Indian viewers content that is tailored to them, so weβre excited about the future here.β
Mr Tony D Silva, Chief Operating Officer, Sun Direct, adds: βΒιΆΉΤΌΕΔ World News is a first class news channel with something unique to offer our viewers, particularly with its new programming focused on our region.Β Weβre providing next-generation services to our audiences here, using the latest MPEG-4 based technology, and ΒιΆΉΤΌΕΔ World News is exactly the kind of channel we want to provide on our platform.β
The Log Channel No for ΒιΆΉΤΌΕΔ World News on Sun Directβs platform is 567.
For further information, schedules, images, biographies and contact details, please visit:
ΒιΆΉΤΌΕΔ Β© 2014 The ΒιΆΉΤΌΕΔ is not responsible for the content of external sites. Read more.
This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.