ΒιΆΉΤΌΕΔ

ΒιΆΉΤΌΕΔ World News has appointed Mentorn International to distribute the channel’s extensive slate of programming.

The three-year distribution deal includes ΒιΆΉΤΌΕΔ World News’ current on-going weekly strands and programming, plus access to its back catalogue.

Mentorn International will launch ΒιΆΉΤΌΕΔ World News’ raft of programmes at MIPCOM with hard-hitting interview programme, HARDtalk, travel series, fast:track, technology and gadget series, Click, documentary series, Exploring Malaysia (3 x 60), series one and two from travel programme, The Real… (10 x 30), and Call Centres (7 x 30).

Colin Lawrence, Commercial Director at ΒιΆΉΤΌΕΔ World News, says: β€œThe distribution deal with Mentorn International provides ΒιΆΉΤΌΕΔ World News with a great platform to air our prestigious programmes to new audiences. The ΒιΆΉΤΌΕΔ World News channel broadcasts to 74 million viewers every week and we’re looking forward to bringing our programmes to an increasing number of people around the world.”

David Leach, Managing Director of Mentorn International, says: β€œThis is a very exciting deal for Mentorn and we’re delighted that ΒιΆΉΤΌΕΔ World News has engaged us to market their slate of high quality documentaries and current affairs shows. These are topical programmes that will appeal to broadcasters and audiences around the world.

β€œThese programmes complement our existing catalogue of documentaries and current affairs programmes and we’re looking forward to bringing the entire range of programmes to the MIPCOM market.”