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ΒιΆΉΤΌΕΔ World News Press Releases
ΒιΆΉΤΌΕΔ World News extends its βPower Of Questionsβ on air advertising campaign across TV, print and online media
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ΒιΆΉΤΌΕΔ World News will launch its βPower Of Questionsβ brand campaign with new print and online creative to appear in key markets in Europe, with additional outdoor TV sites booked in Asia.
From November 17th, ΒιΆΉΤΌΕΔ World Newsβ advertising campaign commences with two arresting and thought-provoking adverts. Featuring a microphone, the adverts
highlight the ΒιΆΉΤΌΕΔ news teamsβ probing and dynamic approach to journalism. In one version the microphone is shown entrapped in chains, and in the other in barbed wire. The adverts carry the lines βyou canβt restrain a powerful questionβ and βyou canβt suppress a powerful questionβ.
The print and online creative will run for a month across key media in France and Germany including Newsweek, The Economist and Time Magazine. In East Asia (Hong Kong, Singapore and Malaysia) the adverts will appear in The Financial Times, and on websites including Yahoo and Google, plus a mix of TV ambient outdoor sites.
The two 30-second TV adverts were produced by Red Bee Media and ran for an initial burst in September. The first, βNo Commentβ asserts that no groups, governments or individuals have the power to completely censor coverage. It highlights the persistence of ΒιΆΉΤΌΕΔ reporters to get to the heart of a news story, often in difficult circumstances. The second advert, βKiller Questionsβ, focuses on interviews stating that questions are the βmost powerful weapons we haveβ.
The innovative microphone stunt campaign, to launch on the 19th November for a two week period at Berlinβs central train station, brings the print advertising to life in an arresting stunt initiative. The microphone will appear as a nine foot statue breaking through the floor of the train station carrying the line that you canβt bury a powerful question. Bluetooth technology allows commuters to instantly access the TV adverts on their mobile phones.
Annabel Cameron, Head of Consumer Marketing, ΒιΆΉΤΌΕΔ Global News says: βΒιΆΉΤΌΕΔ World News has created this unique high-profile brand campaign to showcase its journalistic rigour and engage audiences with our core brand values and ultimately, to increase tune-in to the channel.β
For more details contact bbcworldnewspressoffice@bbc.com
Μύ
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ΒιΆΉΤΌΕΔ WORLD NEWS
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