ΒιΆΉΤΌΕΔ

Date : 18.11.08
Printable version

ΒιΆΉΤΌΕΔ World News has created a large-scale microphone at Berlin Hauptbahnhof to showcase the channel’s probing and courageous journalism.

From today until 30 November, commuters at Berlin Hauptbahnhof will experience a dynamic, nine-foot microphone model breaking through the floor of the train station. Based in the centre of the ground floor concourse, passers-by will immediately see the microphone, which carries the line β€œyou can’t bury a powerful question”.

Bluetooth technology means that commuters can instantly access two 30 second TV adverts on their mobile phones while in the proximity of the microphone. The adverts carry the strapline β€œNever Stop Asking” and highlight ΒιΆΉΤΌΕΔ News teams’ persistence to get to the heart of any news story, often in difficult circumstances.

Annabel Cameron, Head of Consumer Marketing, ΒιΆΉΤΌΕΔ Global News says: β€œWe’ve created this unique microphone especially for Berlin Hauptbahnhof to highlight ΒιΆΉΤΌΕΔ World News’ investigative journalistic rigour. The size and scale of the microphone provides us with real stand-out appeal which we envisage will really grab the attention of commuters.”

The microphone at Berlin Hauptbahnhof is integral to ΒιΆΉΤΌΕΔ World News’ wider β€˜Power Of Questions’ advertising campaign. Two arresting and thought provoking adverts featuring a microphone will also appear in a variety of German newspapers, magazines and on websites in addition to being shown on TV screens at Berlin Hauptbahnhof. In one version, the microphone is shown entrapped in chains, and in the other in barbed wire. The adverts carry the lines β€œyou can’t restrain a powerful question” and β€œyou can’t suppress a powerful question”.


For more details contact bbcworldnewspressoffice@bbc.com

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