ΒιΆΉΤΌΕΔ

Date : 08.09.08
Printable version

ΒιΆΉΤΌΕΔ World News’ launches its new on-air advertising campaign, today. Showcasing the β€œPower Of Questions”, the campaign highlights the inquisitive and often courageous determination of the ΒιΆΉΤΌΕΔ’s news teams.

The latest creative executions continue to demonstrate ΒιΆΉΤΌΕΔ World News’ journalistic excellence and rigorous editorial standards. The campaign establishes the channel as the champion of questions, aligning the news team’s dedication to reporting with the channel’s β€œInternationalist” audience’s voracious appetite for knowledge.

Red Bee Media produced two 30-second television adverts. The first, β€œNo Comment” asserts that no groups, governments or individuals have the power to censor coverage. It highlights the persistence of ΒιΆΉΤΌΕΔ reporters to get to the heart of a news story, sometimes in difficult circumstances. The second advert, β€œKiller Questions” focuses on interviews and claims that questions are the β€œmost powerful weapons we have”. It features footage of a number of world leaders stumped by β€œkiller questions” across news reports and on more in-depth interview programmes such as ΒιΆΉΤΌΕΔ World News’ HARDtalk and Newsnight.

Annabel Cameron, Head of Marketing, ΒιΆΉΤΌΕΔ Global News says: β€œThe inspiration behind our latest television campaign lies in the lengths our ΒιΆΉΤΌΕΔ journalists go to, and their relentless passion for providing the audience with a deeper knowledge of what’s going on in their world.”


For more details contact bbcworldnewspressoffice@bbc.com

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