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ΒιΆΉΤΌΕΔ World Press Releases
ΒιΆΉΤΌΕΔ updates name and look of its international news channel
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ΒιΆΉΤΌΕΔ World News today replaces ΒιΆΉΤΌΕΔ World as the name of the ΒιΆΉΤΌΕΔβs commercially funded, international 24-hour news and information channel.
The move follows audience research which revealed ΒιΆΉΤΌΕΔ World News to be more effective in conveying the channelβs content, which over the years has moved towards its current focus of news and programming.
Sian Kevill, Editorial Director ΒιΆΉΤΌΕΔ World News, says: βFollowing research across key markets, our audience told us ΒιΆΉΤΌΕΔ World News was the most compelling name for the channel. Over the past five years, we have invested in extending our news coverage, with output now ranging from breaking news through to stories spanning areas from business to sport and science to entertainment. The new name reflects far better what the channel offersβ.
The programming mix on ΒιΆΉΤΌΕΔ World News remains the same and while the channel is committed to providing up-to the minute international news, it will continue to broadcast programmes such as Click and HARDtalk, as well as its popular weekend documentaries.
For more details contact bbcworldnewspressoffice@bbc.co.uk
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ΒιΆΉΤΌΕΔ WORLD NEWS
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