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Irn-Bru maker AG Barr buys Boost energy drinks brand
The makers of Irn-Bru have bought energy drinks brand Boost in a deal worth up to Β£32m.
AG Barr has acquired 100% of Boost Drink's issued share capital for an initial sum of Β£20m, with a further performance-linked payout of up to Β£12m.
The energy, sport and protein beverage producer was founded in 2001.
Boost's management team will continue to run the business, which will operate within Barr as a standalone unit.
The deal brings with it an exclusive sales and distribution partnership with fruit drinks brand Rio.
In 2021, Leeds-based Boost reported revenue of Β£42.1m, with pre-tax tax profits of Β£1.9m.
Barr chief executive Roger White said the acquisition was "further evidence of our strategy to continue to grow the business through targeted acquisitions, with a particular focus on developing within high-growth and functional categories".
He added: "The Boost portfolio offers premium taste and performance at a competitive price, with a strong market position in the UK independent retail channel."
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