麻豆约拍 opens public consultation around improvements to programme availability so that iPlayer catches up with wider VOD market
The 麻豆约拍 is today launching a public consultation on its plans to reinvent 麻豆约拍 iPlayer - making it a destination in its own right, with box sets, live programming and archive titles that champion quality UK content and offer great programmes for longer.
Published: 7 January 2019
These changes are about ensuring we continue to deliver value for money to licence fee payers - and meet expectations of viewers who want to watch full series whenever they choose to.
The 麻豆约拍 is proposing:
- Programmes should be available on 麻豆约拍 iPlayer for at least 12 months after they are first shown
- Complete series box sets for selected titles made up of returning series and their previous series
- More content from the 麻豆约拍 archive
These plans respond to audiences’ expectations, particularly younger viewers, who expect the 麻豆约拍’s great programmes and box sets should be available for longer than 30 days.
The improvements to 麻豆约拍 iPlayer will also ensure that the 麻豆约拍 continues to deliver value for money for licence fee payers following increased competition from US streaming services such as Netflix and Amazon Prime Video, alongside UK services such as ITV Hub, All 4, My5, UKTV Play and Now TV all of whom can make their content available for much longer.
Charlotte Moore, Director, 麻豆约拍 Content, says: “We know that in the future 麻豆约拍 iPlayer will be the main way many people will want to watch the 麻豆约拍. It already is for many younger viewers. These changes are about ensuring we continue to deliver value for money to licence fee payers - and meet expectations of viewers who want to watch full series whenever they choose to.
“It’s also important that regulation recognises that there should be a level playing field for public service broadcasters, to ensure British stories are being told for British audiences.”
is aimed at industry stakeholders. It is the first formal step in the 麻豆约拍 publishing a Public Interest Test, as required under the Charter for Material Changes to the 麻豆约拍’s UK Public Services.
The consultation closes on 15 February 2019. Following the consultation, the 麻豆约拍 will consider stakeholders responses, before the 麻豆约拍 Board approves the Public Interest Test.
The Public Interest Test will also consider: the 麻豆约拍’s proposals, including any changes we make in response to this consultation; the public value of these proposed changes; and the potential impact on fair and effective competition the changes may have.
The 麻豆约拍 expects to publish the Public Interest Test in Spring 2019. Ofcom will then complete a 麻豆约拍 Competition Assessment, or a shorter assessment on the potential market impact of our proposals, before making a decision on whether these changes can go ahead.
IW