Βι¶ΉΤΌΕΔ News Marathi launches first digital mobile stream Βι¶ΉΤΌΕΔ Vishwa on Jio TV app
Βι¶ΉΤΌΕΔ News Marathi is launching the Βι¶ΉΤΌΕΔ’s first ever news bulletin for a mobile audience in India as part of a 24/7 video stream on the Reliance JIO TV app. Titled Βι¶ΉΤΌΕΔ Vishwa, the bulletin will broadcast live at 1900-1920 IST. The partnership with Jio enables Βι¶ΉΤΌΕΔ News Marathi to engage with the largest 4G network in India.
Young people in Maharashtra prefer to watch the news on digital mobile platforms and we are excited to offer the first digital bulletin in Marathi
The Βι¶ΉΤΌΕΔ is the only international broadcaster on the Jio TV app offering a 24/7 mobile video stream in a regional Indian language. This groundbreaking product will be a first for Βι¶ΉΤΌΕΔ World Service and will feature a rich mix of trending topics, politics, youth, sport, entertainment, business, health and education updated on a regular basis.
Βι¶ΉΤΌΕΔ Vishwa is an innovative, fast paced digital bulletin with specially created content that will include enriching analysis. It will draw on the full reach of Βι¶ΉΤΌΕΔ News reporters in India and around the world to deliver engaging stories and features to Marathi speakers.
Ashish Dikshit, head of Βι¶ΉΤΌΕΔ News Marathi, says: “Young people in Maharashtra prefer to watch the news on digital mobile platforms and we are excited to offer the first digital bulletin in Marathi. The globalised youth will now get to watch top stories across the world and the best features produced by the Βι¶ΉΤΌΕΔ.”
Jyotindra Thacker, Reliance Industries Limited, says: “We have always believed in disrupting the way content is consumed in today’s world. The next big growth in digital content consumption will be driven by giving access to the vernacular content to the masses. Βι¶ΉΤΌΕΔ Vishwa on JioTV, is our yet another digital endeavour aimed at empowering India’s youth with high quality digital news on their fingertips. There is nothing better than serving millions of Marathi speaking Jio users with news in a language they associate the most.”
The launch is part of the Βι¶ΉΤΌΕΔ World Service expansion, which has seen 12 new language services launched around the world over the last 12 months. New language services have been launched with websites and TV programmes in India for Gujarati, Marathi, Punjabi and Telegu in addition to Hindi and Tamil.
This forms part of a significant Βι¶ΉΤΌΕΔ investment in India, including an expanded news bureau in Delhi with two new TV studios. The Delhi bureau is the Βι¶ΉΤΌΕΔ’s second largest outside the UK and is the TV & digital content production hub for the whole of South Asia.
Βι¶ΉΤΌΕΔ Vishwa will focus on more original journalism which impacts human lives through its network of reporters across India to report on variety of stories and issues.
Notes to Editors
- Βι¶ΉΤΌΕΔ Vishwa bulletin is hosted by Siddhanath Satish Ganu and Rujuta Luktuke
- Βι¶ΉΤΌΕΔ News Marathi delivers content for online,social and mobile platforms. Its Monday to Friday digital bulletin, Βι¶ΉΤΌΕΔ Vishwa, is broadcast on the Jio mobile Tv app
- Βι¶ΉΤΌΕΔ News Marathi is available across digital platforms across India and engages with its audience online, Facebook, Twitter, Instagram and YouTube
- Βι¶ΉΤΌΕΔ News Marathi is part of the Βι¶ΉΤΌΕΔ World Service which broadcasts in 41 languages including English. The Βι¶ΉΤΌΕΔ’s current Indian audience is 29.5m (across all news), making it the third biggest market for Βι¶ΉΤΌΕΔ News internationally (Global Audience Measure 2018).
Reliance Jio Infocomm Limited (“Jio”), a subsidiary of Reliance Industries Limited (“RIL”), has built a world-class all-IP data strong network with latest 4G LTE technology. It is the only network conceived as a Mobile Video Network and supporting Voice over LTE technology.
Pictured L-R: Editor Ashish Dikshit with presenters Rujuta Luktuke and Siddhanath Satish Ganu
MF