Βι¶ΉΤΌΕΔ Sports Personality of the Year brings together many of the elements Whisper loves to produce and celebrate: live events, awards shows, sporting moments, superstars and entertainment.
The Βι¶ΉΤΌΕΔ has today announced that following a competitive tender, Whisper North has won the contract to produce Βι¶ΉΤΌΕΔ Sports Personality of the Year, the prestigious annual celebration of sport.
The tender was launched in January and from the field of shortlisted tenderers, Whisper North’s bid scored highest against the published criteria. Whisper North will begin producing Sports Personality of the Year from 2024 and will work closely with Βι¶ΉΤΌΕΔ Sport to ensure the effective and successful delivery of the programme.
More details about this year’s award ceremony will be announced in due course.
Βι¶ΉΤΌΕΔ Sports Personality of the Year was previously put out to tender in 2019 as part of the Βι¶ΉΤΌΕΔ’s contestability obligations and was awarded to Βι¶ΉΤΌΕΔ Sport’s in-house production team (Sport Productions). Sport Productions did not compete this time, thereby supporting the Βι¶ΉΤΌΕΔ’s wider commitment to the UK’s creative production sector.
Mark Cole, Managing Director, Whisper, commented: "Βι¶ΉΤΌΕΔ Sports Personality of the Year brings together many of the elements Whisper loves to produce and celebrate: live events, awards shows, sporting moments, superstars and entertainment.
We celebrate sport and athletes across many productions throughout the year, so to be working with the Βι¶ΉΤΌΕΔ on this prestigious end of year show feels a fitting way to conclude what will be an incredible year of sporting achievement and endeavour. With the Βι¶ΉΤΌΕΔ, we will be seeking to deliver a bold and ambitious show that will appeal to a wide audience, driven by compelling and entertaining story-telling."
BW