Shame and taboos persist around sexual and reproductive health in Myanmar, particularly among young people. Our project Ma Shet Ne (Don't Be Shy) has broken barriers among digitally connected young audiences, providing information they can trust on a wide range of sexual health topics, and supporting them to become more open-minded and confident to talk about the issues.
Our popular now has nearly 1.85 million likes and more than 2.67 million people following - and our viral video on has had more than 21 million views! We have also introduced a chatbot to help answer questions from followers.
The first phase of the project, from 2019-21, was aimed at young people in Yangon aged 15-24; now in its second phase, we are also aiming to reach young people outside Myanmar's largest city.
In December 2022, Ma Shet Ne marks its third anniversary of producing social media content - a formidable achievement amid much political turmoil and uncertainty in the country. It continues to provide a platform for SRHR service providers, policy makers and youth audiences to discuss issues around sexual health.
Read our research findings about the project here.
Learn more in our overview film:
Project information
| Project name | Ma Shet Ne - Don't be shy |
| Funder | Access to Health |
| Dates |
2019-2022 |
| Theme | Sexual and reproductive health and rights |
| Outputs | Facebook page, social media content, chatbot, outreach activities |
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