Βι¶ΉΤΌΕΔ

What value does social media add to governance programmes?

This paper examines the value that social media brings to governance programming aimed at influencing engagement and civic participation.

This paper was written by students from the London School of Economics (LSE) Master of Public Administration (MPA) programme in collaboration with Βι¶ΉΤΌΕΔ Media Action.

Publication date: September 2013

Overview: This briefing highlights the findings of the LSE students’ work undertaken between October 2012 and March 2013: a literature review and analysis of Βι¶ΉΤΌΕΔ Media Action data from Palestinian Territories and Bangladesh on use of social media and civic participation.

Findings include:

  • Use of social media is positively associated with political efficacy and offline participation in the Βι¶ΉΤΌΕΔ Media Action data
  • These findings imply that Βι¶ΉΤΌΕΔ Media Action should engage purposefully with social media as a catalysing complement to traditional TV and radio programming

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