Â鶹ԼÅÄ

Branding guidelines for Â鶹ԼÅÄ credit badges on third party products

When ancillary products are created linked to Â鶹ԼÅÄ commissioned content, we require consistent use of Â鶹ԼÅÄ branding to drive attribution back to the Â鶹ԼÅÄ and we have created credit badges to make the Â鶹ԼÅÄ’s relation to the product as clear as possible. The guidelines explain their preferred use and positioning for products including books, magazines, DVDs, games and digital applications.

Branding guidelines for Â鶹ԼÅÄ programmes on third party broadcasters or platforms

With Â鶹ԼÅÄ content available on multiple platforms and broadcasters in the UK and across the world it's vital that audiences can always attribute that content to the Â鶹ԼÅÄ, wherever and whenever they watch it. These guidelines set out the branding requirements for Â鶹ԼÅÄ programmes on third party broadcasters and platforms.

Independent producer joint promotion guidelines

Joint promotions are marketing tools designed to promote two or more products simultaneously, usually by associating brands or products which will often belong to separate companies. These guidelines give advice on types of appropriate and inappropriate joint promotions.

On screen restrictions/DOG

Avoid having captions, graphics or written words in the top left or right of screen as these may clash with the Digitally Originated Graphic (DOG) or with the ‘Press Red’ flag or service option tags for interactive services.

On Â鶹ԼÅÄ Three and Â鶹ԼÅÄ Four there will be at least one DOG on screen throughout the transmission of the show (with the exception of movies and performance on Â鶹ԼÅÄ Four and only in exceptional circumstances on Â鶹ԼÅÄ Three)

On Â鶹ԼÅÄ Three (in special circumstances such as a theme night) an extra event specific DOG may be generated. They will be placed in the top left of screen under the Â鶹ԼÅÄ Three DOG on the edge of the 4x3 safe action area.

‘Press Red’ and interactive service option tags may appear top-right of screen.

Open University branding and call to action 

See the OU production page for full information.

Talent as executive producer policy

On-screen/on-air talent is playing an increasingly significant role in some Â鶹ԼÅÄ productions. The Â鶹ԼÅÄ has therefore reviewed its compliance processes for dealing with such productions, in particular looking at the role of executive producer.

Trade marks

Under the provisions of the Programme production agreement (PPA), certain distribution activities regarding the programme in the UK must carry the Â鶹ԼÅÄ logo (General term 16.2.4). If the production is licensing any of these rights to third parties the production is required to ensure that the third party enter into a Trade Mark Licence directly with the Â鶹ԼÅÄ for these purposes.

There is a streamlined process to enable this to be achieved.

Further information can be found in the Trade mark special terms and the Trade mark general terms.