Now the DVD has such a foothold, how long do you see VHS staying around?
In the US market, for example, when we released Buffy Season One, we only released on DVD. On X-Files now, we only release those on DVD.
That’s because - and it’s very different between TV properties and films - the fans are now expecting to get a whole season in one package, as opposed to getting a couple of episodes at a time.
Why were the tapes released a couple of episodes at a time in the US?
It’s retail price points that we try to hit. It’s difficult to hit the price point if you’re into four or five tapes. Also we didn’t want to get into the extended recording time tapes, because of the durability of those, we don’t like using the super-thin tape. So there were lots of reasons. We’re now really looking at our TV properties as being a DVD medium.
Now the DVD has such a foothold, how long do you see VHS staying around?
