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24 September 2014

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credit crunch

You are in: Cambridgeshire > credit crunch > Johnny Dee's 'Credit Crunchie'

Poster for Charlie & The Chocolate Factory

Cry me a (chocolate) river?

Johnny Dee's 'Credit Crunchie'

Βι¶ΉΤΌΕΔ Radio Cambridgeshire sent Johnny Dee to March marketplace to savour the not-so-sweet flavour of spiralling cocoa costs...

We're always hearing how food prices are going up these days - staples like fruit, vegetables and bread are soaring.

But what about chocolate and other sweet snacks?Μύ Johnny Dee has been out on the streets of March inviting people to have a bite of his 'Credit Crunchie'...

Do you really know the price of a bar of chocolate or do you just throw them into your shopping trolley without giving the cost a second thought?

"You buy them with your shopping don't you? You don't really look at how much they are..."

March resident on the cost of chocolate

Or, worse still, like a lot of these shoppers, are you living in the past - the good old days when 25p would pretty much buy you anything from the sweetshop shelves?

And if you thought the steep rise in the price of fuel was scary, get this... Johnny discovers that during the last 12 months the cost of confectionery has risen by more than twice the rate of inflation. It's a bit of a kick in the sweet tooth when you look at it that way!

It's all due to the raw material - cocoa - rising in price by 28 per cent in the past year, so something's got to give, and unfortunately that something is you... giving more of your hard-earned cash to the manufacturers.

"Everything's smaller and more expensive, that's all I can tell you..." - A March resident's reaction to today's high street confectionery costs.

At either end of the age range, one shopper Johnny meets remembers the days when she could probably buy a bar of chocolate for threepence in 'old money'; meanwhile, 10-year-old Ben mourns the fact that he can't buy as many sweets for his pocket money these days...

Listen to the startling results of Johnny Dee's 'Credit Crunchie' experiment by clicking on the link below:

last updated: 15/07/2008 at 14:23
created: 15/07/2008

You are in: Cambridgeshire > credit crunch > Johnny Dee's 'Credit Crunchie'

Credit Crunch

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