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Has the web registered?

Rory Cellan-Jones | 14:02 UK time, Tuesday, 20 April 2010

Are you registered to vote? If not, you'd better get your skates on.

Today is the last day to register, and even then you'll have to get your form to the registration office at your local council by midnight. Some of them may allow you to send a scan or a fax of the form, but don't count on it.

Just how many people heed the call will be a big test of the effectiveness of the internet in spreading the message that voting counts. The Electoral Commission teamed up with Facebook a few weeks back to try to get the message out to the millions of young people who have been pretty lackadaisical about making sure they're registered - and even more careless about actually making their way to the polling stations.

The idea was that Facebook's 23 million UK users would all get a message directing them to . Now the Electoral Commission has released some figures showing the progress of its online campaign. How's it gone? Overall, pretty well - but there's little evidence that it's Facebook which has made the difference.

So far, says the Electoral Commission, there have been 1.8 million visitors to its website. Around two in five visits have been by 18-to-24-year-olds which indicates that younger voters have been reached by this campaign. 375,092 registration forms have been downloaded from the site, but of the downloaders, just 13,800 arrived via Facebook.

The Electoral Commission has used plenty of other methods to publicise the site, including the first advert to follow the leaders' debate on ITV last week. It looks as though television may have been a better way of stirring potential voters into action than Facebook.

While we're talking about ways of getting people engaged in politics, . It's been put together by the magazine Total Politics, and seeks to encourage everyone to vote.

They've managed to recruit some notable figures from across the political spectrum to make utter fools of themselves in a good cause. Enjoy.

Comments

  • Comment number 1.

    Did anybody actually get one of these direct messages from Facebook? I certainly didn't which makes me wonder if it was sent out to all Facebook users or targeted at certain age groups or other demographic profiles.

  • Comment number 2.

    I certainly didn't any message from Facebook, was looking out for one after the announcement. But I'm registered any way.

    Users of Facebook seem to be more visible in the drive to get people registered, like groups such as "We got Rage Against the Machine to #1, we can get the Lib Dems into office!".

  • Comment number 3.

    Hi, Sally working with Facebook here.
    The 13,800 new voters who registered through Facebook’s voter registration application are one part of a wider picture.

    In addition, there was a big spike in activity on the day the tie-up was announced – visits to the About My Vote site almost doubled from 59,000 on Thursday to 100,000 on Friday and downloads of the registration form went up from around 12,000 on Thursday to 21,000 on Friday.

    Although it isn’t possible to say exactly how much of this was attributable to Facebook, there is no doubt that the launch of the application and the surrounding media activity had a significant impact in raising voter awareness of the looming deadline and encouraging unregistered voters to sign up. All of these are people who may not otherwise have been able to exercise their democratic rights, and we think it’s great that we have been able to support the Electoral Commission in reaching them.

  • Comment number 4.

    I didn't get the Facebook message either, perhaps because I'm too old or whatever. I did, however, look at the About My Vote site and downloaded the registration form but forgot to send it off. I found it frustrating that I'd have to post the actual form - that I couldn't complete it online and submit it online.

    However, my polling cards arrived in the post this week, so even though I didn't register to vote this year, I'm still going to be counted.

  • Comment number 5.

    I'm another Facebook user who didn't get any message. Neither did my wife. Seems like the campaign fell at the first hurdle, that of actually sending the messages.

  • Comment number 6.

    The Facebook message eluded me too, perhaps Facebook somehow knew, or shall we say had taken an intelligent guess, that I was already registered or something? Whatever the case, I personally don't think this election has hit the big time on the web; nowhere near what we saw in the US. The candidates are just NOT cool enough for the web! None of them has that charisma or 'viral' appeal about them in their style. Of course politics is more than just style. However, they all represent the 'same old', which the internet generation is not really interested in. So to expect Facebook to have done magic about this lot was a bit overzealous. Hence, TV and billboards will do just fine for them.

  • Comment number 7.

    The biggest problem I found is you go to the "About My Vote" website and you go though a 5 page form expecting to be registering to vote online, only to find you have to print the form, sign it and send it snail mail.

    I don't ever send snail mail in this internet age. It's not like my council can validate my signature anyway. They should instead ask me security questions like my D.O.B. and passport number or national insurance number and then let us submit the form online, without any printing required.

    One day the UK Gov will catch up with this internet age and we will be able to register to vote online. Who knows one day we may even be able to vote online, or at least those of us who have not been cut off by the Digital Economy Bill will be able to.

  • Comment number 8.

    I use Facebook. I never got this "Vote Registration" notification.

  • Comment number 9.

    You may be interested in looking at how Twitter feeds showed election debate candidates faired on the different subjects related to the question that were asked by the audience, you can find such an analysis here

    This is going to run again tonight so it will be interesting to see how the results compare against last week.

  • Comment number 10.

    I am a vote switcher.

    I voted for Labour in 2002, but switched to Greens in 2006 because of the Iraq war. Lib Dems in the Euros because of their support for changes in Euro version of Digital Economy bill - which is contrast to the current mess that they rushed through.

    None of the parties have a distinct policy or programme that has captured enough of our imagminations to go Ya! I'll vote for them! Lib Dems are the only ones with the potential, Trident, Europe, radical reform of Parliament/Lords, bring the troops home, preventing another Iraq Perhaps getting these private schools to put all their classes online - sort of online A-level institution so we can all get access to the same classes or at least see it would be of interest. Charge anyone with alcolhol in their blood for A&E on Thurs/Fri/Saturday night.

    The Tories are more interested in cheap cider prices than a meaningful policy on Universal Broadband. Their disdain for their own rural vote should result in a good kicking, but it will not. I used to vote for them they do not get the notion and need for equality.

    Perhaps Mr Clegg, could ask his old private school Westminster to share the only playing field in Westminster with the amazing Geycoat Comprehenisve for Girls, whose idea of PE is to use the pavement to run around this private and enclosed underused playing field.

    The Lib dems, if they articulated their policies clearly could actually win, and they could mobilise a huge support online if short clips on the above could be produced professionally.

Μύ

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