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Game for a Bite

Mark Devenport | 16:45 UK time, Monday, 7 December 2009

Jim Shannon (for it is he) has asked Michelle Gildernew what's she's doing to promote Game as a menu item in restaurants and homes. The Agriculture Minister notes that EU rules limit the use of funds to promote domestically produced meat. But she advises the game industry to tap into her "Regional Food Programme" which promotes quality local produce.

Given Jim's prowess with decimating Argentinian doves, I can see a marketing opportunity for Strangford wildfowl - how about labelling them "Shot By Shannon"?

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