Match of the Day (continued)
So Match Of The Day stays on Βι¶ΉΤΌΕΔ One on Saturday night until at least May 2010. Today the FA Premier League awarded the to the Βι¶ΉΤΌΕΔ in a deal which means we have four more seasons of showing every goal and all the key action from the Premiership.
We're obviously delighted. The day before the start of the World Cup it's good news for Βι¶ΉΤΌΕΔ audiences that we have not just the World Cup tournaments from now until 2014 but also a major stake in the success story of the Premier League. Around 7 million people each weekend watch either Match Of The Day on Βι¶ΉΤΌΕΔ One or the re-run on Sunday morning and MOTD2 on Βι¶ΉΤΌΕΔ Two on Sunday night. Over a season, well over half the UK population see some of the programmes.
But sports rights do come at a price...
In the previous contract we paid a total of Β£105m for the three-year deal: so Β£35m a season. In the new deal that rises to Β£171.6m - though that's still less than ITV paid for the contract when they had it from 2001-2004. That came in at Β£183m, and since then we've seen the normal effects of inflation and an increasing competition for sports contracts. Worth saying that the latest live deal with subscription broadcasters has resulted in some matches costing them getting on for Β£5 million each.
We also get a lot of content from having Match Of The Day. Not just the three main programmes, but it underpins Football Focus and Score and Final Score - and football's therefore at the heart of the Βι¶ΉΤΌΕΔ schedules throughout the season. If you add in our web services and live radio, together with our tv coverage of the FA Cup and England home internationals, nobody should doubt our commitment to football.
So it's great to have an agreement with the Premier League that takes us into the decade - and continues to tell the story of the world's greatest game free-to-air for audiences across the UK.
