Thommo's big themes: 1. Martini media
- 25 Apr 06, 10:28 AM
1. Martini media - anytime, anyplace anywhere (and hopefully not as they say in the drinks trade "twopence a bucket". Reinvent Βι¶ΉΤΌΕΔ website Βι¶ΉΤΌΕΔ Web 2.0 is the name of the project.
- Βι¶ΉΤΌΕΔ News to grow beyond its 250m audience. Sounds like a big investment in sport and sports journalism.
- "Mission to educate" - going to be bigger. More Planet Earths.
- Music - one pan-platform music strategy for Βι¶ΉΤΌΕΔ. Create your own virtual music channel.
- Audiences want more than information and knowledge.
Now Alan Yentob is going to talk about Entertainment...
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