Main content
Sophie Baskett
Senior Research Manager, Sophie Baskett is Senior Research Manager at Βι¶ΉΤΌΕΔ Media Action. Before joining Βι¶ΉΤΌΕΔ Media Action in 2014 Sophie worked in social and market research in New Zealand, with a particular interest in media.
Blog post in total 1
Posts
-
What the development sector can learn from audience segmentation
The commercial world has long used audience profiling to target consumers. Applying the techniques to our projects makes for better development interventions, says Sophie Baskett.