Paper Monitor
11:54 UK time, Wednesday, 21 April 2010
A service highlighting the riches of the daily press.
The bakery chain Greggs has had a happy couple of years. It's been a darling of the business pages as the analysts noted how the recession drove people towards their pasties and cheap sandwiches.
But the way it appears in a Sun feature today is an excellent test of the maxim "all publicity is good publicity".
It's a double-page spread on the poignant story of a girl who was 33 stone at the age of 15, went down to 18 stone a year later, before ballooning back up to 29 stone by the age of 17.
"When I walk past Greggs bakery it's as if a siren is calling me in," says the unfortunate girl as she explains her weight gain.
She plaintively adds: "I try to be good and go to Subway instead of Greggs but it's so hard to resist."
It must be confessed that the information that Subway was some kind of health food outlet had so far escaped Paper Monitor's attention.
There's another dose of pathos in the Daily Mail in the form of the final part of the serialisation of Bel Mooney's book.
"When I stop to think that life is unfair because I can't have a baby while the unequal laws of gender mean that my first husband can go on having children with somebody else (he and his new wife now have two young daughters), I console myself with the ever-present reality of our little dog."
And there's plenty more where that came from.
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