'Crown jewels' list sets arguments raging
"The poisoned chalice to end all poisoned chalices," as David Davies puts it.
For a man who's had his share of bitter cups to swallow during his life as executive director of the FA, that's quite an assessment.
He concedes the review of the is by definition subjective, but he says, necessary.
According to their research, ask 100 people whay they think, and 76 of them will say they're entitled to watch major sporting events on free to air TV, so someone has to decide which ones.
I've been Radio 5 Live's Sports News and Olympics Correspondent since 1998. I'll be looking at the events behind the headlines in all sports but especially on the road to London 2012. 