What is the TNI
The Trusted News Initiative is a unique global partnership bringing together organisations across media and technology to tackle harmful disinformation in real time. The partnership focuses on moments of potential jeopardy, that could threaten life or the integrity of democracy, particularly during elections.
Partners alert each other to high risk disinformation so that content can be reviewed promptly by platforms, whilst publishers ensure they don’t unwittingly share dangerous falsehoods.
Increasing understanding of how to address harmful disinformation, and ways to report it, is a core part of the TNI. Regular forums allow partners to share their insights and editorial or technological best practice. This learning is also shared publicly through an annual conference featuring speakers from across the partner organisations.
The disinformation landscape is ever-evolving and TNI partners are exploring new engineering approaches to tackle the issue. This includes supporting initiatives such as and to help to maintain confidence in news from trusted providers.
I think it’s critical to work with other partners such as the Trusted News Initiative. The whole topic can be pretty daunting when you see the scale of change going on. This is a moment when we need a coalition of the willing and together with partners we can create scale and some standards and systems to fight disinformation.
The TNI has 23 members and has recently expanded to include media organisations from the Asia Pacific region. We celebrated this expansion with events from Delhi at the 2023 Trust in News Conference, where new and old members reflected on the challenges in their region.
Who is involved
AP, AFP, Βι¶ΉΤΌΕΔ, CBC/Radio-Canada, European Broadcasting Union (EBU), Financial Times, Information Futures Lab, Google/YouTube, The Hindu, The Nation Media Group, Meta, Microsoft, Thomson Reuters, Reuters Institute for the Study of Journalism, Twitter, The Washington Post, Kompas – Indonesia, Dawn – Pakistan, Indian Express, NDTV – India, ABC – Australia, SBS – Australia, NHK – Japan.
Why do it
There is a human cost to disinformation. Our media partners come across it daily in the stories they cover, whether it is a threat to health caused by medical falsehoods or disruption to democracy.
